Pat DeVIto
Trends By DeVicci • InTeXT Hair
Our Purpose in the Art of Hair Design
In the ever-changing world of hair fashion and beauty salon Industry, success in hair design is not just about mastering technical skills—it's about knowing your purpose. Purpose is the ongoing objective that gives meaning to everything we do. It is what gets us out of bed every morning and brings us to work with passion, drive, and determination.
Why Purpose Matters
Our ultimate goal is to provide services that meet—and exceed—our clients’ expectations. But beyond simply performing a service, we strive to create an experience. Through connection, communication, and creativity, we bring happiness to our guests by enhancing their look—and in turn, their confidence.
This purpose must be shared. When each member of the team embraces a unified mission, we create not only individual success, but collective greatness.
The Roadmap to Success
Success is built on clarity of vision and intentional action. To get there, we ask:
• Why do I get up and go to work every day?
• What do I expect to gain?
• How am I going to achieve that vision?
• Can I picture myself achieving it—1 year from now, 5 years, 10 years...even at 65?
When you can see your future, you can start creating it.
Purpose vs. Goals
• Purpose is ongoing. It's your why.
• Goals are the steps along the way. They have a beginning and an end—and they evolve.
Your purpose fuels your goals, and your goals keep you moving forward.
The Power of Team
Success doesn't happen in isolation. A salon owner’s success is only as strong as the team behind them. When the team shares a common vision and supports one another, the entire salon thrives.
What drives each person may be different—but when we align those drives toward a shared outcome, we achieve something greater than any one person could alone.
What Really Matters
While technical skill is important, what sets great professionals apart is:
• A great attitude
• A pleasing personality
• A willingness to assist others
• The drive to maintain a harmonious, supportive work environment
These are the qualities that bring real, lasting success—not just to individuals, but to the entire salon.
Final Thoughts: The Comeback
The beauty salon and hair fashion industry is rising —and so are we.
Armed with a clear mission, strong team values, and a relentless focus on purpose, we are stepping into the future of hair design with confidence.
Together, we are not just creating styles—we are creating experiences, building careers, and changing lives.
InTeXT ArTistry CuT
Welcome to the new era of success in hair design
🎨 InTeXT Hair : A NEW ERA IN HAIR DESIGN
InTeXT Artistry Cut is not just a technique—it’s a movement.
A mindset shift that breaks free from the limitations of surface-level styling and mass-produced education. It’s about reclaiming our identity as true artists, guided by fundamentals, yet unbound by tradition.
THE CORE PHILOSOPHY
At its essence, InTeXT Artistry Cut challenges the model where haircutting begins and ends with blunt mechanical techniques. We’re taught to focus on the perimeter, on length, on line—but true shape lives within.
Hair is sculpture and structured.
We begin internally.
We sculpt hair based on the bone structure, face shape, and personal identity of the individual. The internal cutcreates movement, softness, and transformation. It’s not about short vs. long—it’s about dimension, movement , and consistency, rooted in purpose.
THE POWER OF TOOLS & INNOVATION
The tools we use are our paintbrushes.
But for too long, we've been handed the same blunt instruments, rebranded with different names but offering no true innovation. Scissors designed to cut straight lines cannot give us the freedom to carve movement deep within the hair.
InTeXT Artistry Cut introduces a new generation of tools, designed to work with the flow of hair, not against it. Tools that allow us to enter Zone 1 (closest to the scalp) and guide the cut from the inside out—freely, safely, and consistently.
We’re not just thinning hair. We’re not just removing weight.
We’re placing movement with intention—with fundamentals, zones, and directional texture.
FROM FORM TO FUNCTION
This approach removes the fear—of overcutting, of damaging, of hiding behind a blow-dry.
When you cut from within, the style lives in the structure of the cut. The hair moves naturally, even without product. And yes, products become the support, not the star. They enhance, but don’t define.
We’ve flipped the order. We’re not starting with styling.
We’re starting with structure, form, function—and then choosing the product based on the cut.
A CALL TO ARTISTS: TAKE BACK THE CRAFT
Too much of today’s industry is driven by branded products, not real education. The artist has become the afterthought.
But this industry was built by artists.
The Paul Mitchells. The Vidal Sassoons. The John Dellarias Innovators who started with craft first.
InTexT Artistry Cut is a return to those roots—but with new eyes.
It's a system. A method. A movement.
It empowers hairdressers to be artists again—to design, sculpt, and transform hair from the inside out with precision and consistency.
THIS IS CONSERVATION THROUGH INNOVATION
We're not abandoning fundamentals—we're elevating them.
Through elevation, sectioning, angles, and intentional internal placement, we create shapes that live beyond the chair, cuts that last, move, and evolve.
Haircutting isn’t just a service.
It’s art. InTeXT ArTistry CuT.
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